+ Join our email magazine, Soundfly Weekly, a thematic weekly review of relevant topics that shed light on making music and finding success in the music industry. In other words, more awesome stuff just like this. Sign up here. Our in-house music business guru, Jay Coyle, has managed crowdfunding and direct-to-fan campaigns for bands like the Barenaked Ladies, Veruca Salt, and the Presidents of the United States of America (to name a mere handful). He always instructs his clients to be themselves and share their stories genuinely when communicating with their fanbases.