As social media continues to create opportunities to interact directly with fans, it is important to be proactive on each of your channels to make sure you’re aggregating every potential listener. After all, you don’t want to run the risk of falling out of your new followers’ memory in between visits to their city. Whether used by accident or on purpose, it does tend to work. If you look closely at the melody of “Sugar, We’re Goin’ Down” by Fall Out Boy, you’ll notice it places the same amount of focus on those short scale intervals. The first vocal line even sounds like a nursery rhyme, with a see-saw-style melody: D-E-F#-E-D-E-F#-E-D.