For many artists, finding their ideal fan and learning to cultivate that relationship in a way that’s authentic can feel a little overwhelming. While there are many ways to do this, some of which we’ve outlined in past articles, today we wanted to explore a tool that has made fan growth a priority for the last decade or so via analytics and industry-wide insights — enter, Next Big Sound. A fifth in 12-TET is defined as seven semitones. Instead of multiplying your frequency by 3/2, you multiply by the 12th root of two seven times, which is about 1.498. That’s close, but not quite on the nose. Major thirds are worse in 12-TET. Instead of multiplying your frequency by 5/4, you multiply by the 12th root of two four times. That gives you 1.25992, which is not very close to 5/4 at all. Nevertheless, we as a civilization have collectively decided that we should just suck it up and live with everything sounding a little wrong. There are plenty of good reasons to!