Once you get a motif, you can repeat it. A very good idea: Repetition is the songwriter’s friend. The more times you repeat the motif within a song the more easily it will be remembered. And you can repeat it at either the same pitch or at a different one. Crowdfunding’s magic lies in the fact that it takes both artists and fans to make a project happen. It’s not the typical, one-sided creative conversation that the music industry has been having for nearly 100 years. And although skimming through live campaigns on a regular basis is difficult if you’re looking after the health of your wallet, there’s really no better way to get a glimpse of the myriad ways music can connect people.