Print out some hard copies, go to the venue, and hang them up there (or ask the venue to do that for you). Your poster in a venue’s window maximizes your chances of reaching foot traffic and audiences from other shows. But if you’re already printing posters, why not put them up in local businesses and stores as well? And make sure to hang some up at local colleges, band rehearsal spaces, or anywhere else you think you’d find people interested in music. It might also help to run your catalog through Royalty Exchange’s Know Your Worth app. This free, no-obligation tool gives songwriters an estimated value of their catalog, or potentially a verified offer from pre-qualified investors. Showing this to a lender provides a real, third-party value for your catalog, and can even be an alternative source of funds if the loan process doesn’t work out.
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Sometimes you can find unexpected new meanings by recontextualizing vocals, like when I discovered that Whitney Houston singing the words “I know” from her a cappella to “How Will I Know” sounds great over De La Soul’s “Eye Know.” (Email me if you’re dying to hear this experiment.) Jeremy is a Montreal-based musician, sound artist and improviser who loves giving advice to emerging artists on how to make their tours more effective. He writes, records and performs electroacoustic “concrète” music for tape, oscillators and amplified objects and surfaces, as well as solo guitar. He has performed and released material throughout Europe and the UK, Asia, the US and Canada, mostly with his trio Sontag Shogun.